Blogging,Video,Image,Social Networking Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
Face book, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.
SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.Why would a search marketer – or a site about search engines – care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. “Social Media Optimization is a very important activity which involves optimization of WebPages so that they are more likely to be shared and discussed over popular social media channels..”